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IMAGINE AND IODA ANNOUNCE ALLIANCE IN CHINA

 

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Leslie Ching

CEO

 

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Chris Babida

Director

 

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Susan Celia Swan

Elizabeth Govea Swan LLC for IODA

swan@swanllc.com

 

 

 

 

Ground-Breaking Partnership Marks Powerful New Presence In Rapidly Growing Market

 

HONG KONG ¡V May 29, 2007 ¡V iMagine Corp, the Hong Kong-based distributor headed by industry veteran Leslie Ching, and IODA, the Independent Online Distribution Alliance, the global leader in digital distribution, marketing and technology, have announced a collaborative venture to distribute the IODA catalogue in Hong KongChina and other markets in the region. Under the terms of this agreement, iMagine will act as IODA's proxy in the territory, licensing IODA's catalogue of just under one million independent tracks to Chinese retail and promotional partners. Reciprocally, iMagine's unique catalogue of World and Asian music will be distributed via IODA's extensive network outside of China, giving iMagine and its represented labels access to more than 350 retailers in North and South America, Europe and Australia.

 

¡§We are extremely proud to be partnering with IODA to drive this initiative,¡¨ stated iMagine founder and CEO Leslie Ching who also noted that "In China the development of new legitimate music discovery and distribution platforms are essential to establishing an economically viable and sustainable digital music ecosystem. Working together with IODA we will bring in a music catalogue comprised of the strongest quality from a highly adaptive group of labels willing to explore the innovative paths essential to opening and entering the Chinese market in a smart and measured fashion." 

 

¡§This unique partnership represents the potential to deliver more than one million tracks to more than one billion consumers, and is a cornerstone of IODA¡¦s expansion into the region,¡¨ said IODA CEO Kevin Arnold. ¡§Access to the Chinese consumer is of course appealing, but we resisted the temptation to rush into a nuanced market until we had the right partner, which we've found in Leslie and IMagine. We're looking forward to implementing over the coming months some of the ground-breaking strategies that we've developed with IMagine for the Chinese market.¡¨

 

The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Bebel Gilberto, Alison Krauss, CˆmU, Mac Dre, Lil Jon & The East Side Boyz, Beirut, Animal Collective, London Symphony Orchestra, Jimi Hendrix, Fall Out Boy, Broken Social Scene, Cat Power, Aventura, Jamie Cullum, Los Lonely Boys, Johnny Cash, Seu Jorge and Sara Tavares. IODA distributes its client catalogue to all major digital music services including iTunes, Zune, eMusic, Rhapsody, Sprint, Verizon, MTV Urge, Napster, AOL, Yahoo, HMV, T-Online, FNAC, Listen Japan, Beatport and over 350 other retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005.

 

The company's web site is located at http://www.iodalliance.com

 

MEDIA CONTACTS

Hong Kong:

Kong Chan

Phone +852 2806 8212

kong@imaginecorp.net

 

China

Wang Xiao Li

Phone +86 (010) 51003149

Wangxiaoli@imaginecorp.net

 

United States:

Susan Celia Swan/Elizabeth Govea - Swan LLC for IODA

Phone +1 (415) 814-3031

swan@swanllc.com

 

 

 

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